The Japanese market is growing and evolving each year. This article examines how marketers in Japan deftly use the 4 seasons and regional differences to appeal to both domestic and international consumers.
Our article "A Marketer’s Glimpse Into China" was the top Eye on Asia article for 2017! This year we bring a more focused approach to the Middle Kingdom, with an in-depth look into China’s growing cosmetic industry.
Although the fundamentals of questionnaire design are fairly universal, taking into consideration key differences in the Japanese market will help ensure you get maximum value and insight from your study.